| DAY 1 |
TUESDAY 18 MAY |
| 10:00 > 13:00 |
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Exhibition Set Up and Registration
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| 12:00 > 14:00 |
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Open House at the Hospitality Zone
 Open House at the Hospitality Zone Make your way to the 2nd floor of Le Meridien Al Aqah to visit the exclusive DCC MEA Hospitality
Zone to view some of the latest products due to hit the Middle East retail channel. Retail
delegates visiting all 11 vendors in the Hospitality Zone will qualify for a Dhs500 Gift Certificate
for the Mall of the Emirates located in Dubai. Collect all 11 stamps in your Hospitality Zone
Passport and redeem it for the Dhs500 Gift Certificate. Collect 7 stamps to qualify for a Dhs250
Gift Certificate.
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| 13:00 > 14:00 |
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Opening Lunch hosted by AL OTAIBA Communications
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| 14:30 > 17:40 |
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Pre-scheduled One-on-One Meetings (5 slots)
 Pre-scheduled One-on-One Meetings (5 slots) DCC MEA is the perfect place to host private and pre-arranged face-to-face meetings. Thanks to our advanced web tool, all your meetings are carefully planned, prepared and pre-scheduled.
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| 17:00 > 17:50 |
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Official DCC MEA Inauguration
 Official DCC MEA Inauguration DCC MEA has been fortunate enough to enjoy the support of the Government of Fujairah and
HH Sheikh Mohammed bin Hamad Al Sharqi, the Crown Prince of the Emirate of Fujairah, will
inaugurate this year’s event.
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| 17:50 > 18:30 |
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Keynote. The Battle Ground – The Future for the Middle East Retail Channel. Robert Alan Willett, Group CEO, Al-Futtaim
 Keynote. The Battle Ground – The Future for the Middle East Retail Channel. Robert Alan Willett, Group CEO, Al-Futtaim Robert Alan Willett has recently been appointed as Group CEO at Al-Futtaim. Willett previously
served as CEO of Best Buy International – the overseas operation of US consumer electronics
and IT retail giant Best Buy Co. - from February 2006 until the end of 2009.
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| 18:30 > 18:45 |
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Belkin Talk Show
 Belkin Talk Show Youssef El-Arif, Sales Manager MEA. ‘Belkinise Your Life’
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| 18:45 > 19:00 |
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Dell Talk Show
 Dell Talk Show Amer Husaini, General Manager. ‘Treat Yourself: A Look Into Dell’s Global Consumer
Product Strategy for 2010’
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| 19:00 > 19:15 |
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Genius Talk Show
 Genius Talk Show Jihad Youssef, General Manager. ‘IT Peripherals: The Next Best Thing’
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| 19:15 > 19:30 |
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Cisco Talk Show
 Cisco Talk Show Amanulla Khan, Regional Sales Manager. ‘Cisco’s Consumer Strategy’
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| 19:30 > 19:45 |
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Logitech Talk Show
 Logitech Talk Show Antoine Preisig, VP Marketing. ‘A Journey of Growth With Retail’
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| 19:45 > 20:00 |
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Microsoft Talk Show
 Microsoft Talk Show Armagan Demir, Head of Entertainment & Devices Division. ‘Microsoft’s 3 Screen
Strategy’
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| 20:00 > 20:30 |
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Welcome Cocktail hosted by Le Meridien Al Aqah
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| 20:30 > 22:00 |
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Welcome reception Dinner hosted by ACER
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| DAY 2 |
WEDNESDAY 19 MAY |
| 08:00 > 09:00 |
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Breakfast hosted by ITE
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| 09:00 > 09:30 |
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Keynote. IT Retail Markets – New Decade, New Possibilities. Dr. Rudi Aunkofer, Global Director IT, GfK
 Keynote. IT Retail Markets – New Decade, New Possibilities. Dr. Rudi Aunkofer, Global Director IT, GfK Rudolf Aunkofer is Global Research Director IT at GfK Retail & Technology, the global leader
in market tracking services for technology markets. He is responsible for GfK’s global tracking
activities for IT across the different geographies GfK is covering (WEU, CEE/CIS, APAC, MEA,
LATAM)
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| 09:30 > 09:45 |
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Intel Talk Show
 Intel Talk Show Nass Nauthoa, GM Gulf Countries. ‘Opportunity = Continuum: Intel’s Perspective on
Business Opportunities for Retailers’
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| 09:45 > 10:00 |
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Acer Talk Show
 Acer Talk Show Krishna Murthy, Regional MD MEA. ‘Acer’s Strategy & Evolution’
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| 10:00 > 10:15 |
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HP Talk Show
 HP Talk Show Amin Mortazavi, GM IPG; Salim Ziade, GM PSG. ‘Leading The Industry’
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| 10:15 > 10:30 |
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Lenovo Talk Show
 Lenovo Talk Show Bilal Hamoui, Regional 4P Manager. ‘Lenovo’s Idea: Strategy, Growth & Portfolio’
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| 10:30 > 10:45 |
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Kaspersky Talk Show
 Kaspersky Talk Show Tarek Kuzbari, MD Middle East. ‘The Road to More Success’
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| 10:45 > 11:10 |
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Coffe Break hosted by Dell
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| 11:10 > 13:00 |
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Boardroom Presentation Meetings
 Boardroom Presentation Meetings Vendors’ boardroom presentations are a unique way to receive first-hand information about the latest products, technologies and services in the privacy of a boardroom setting. This is also your opportunity to give the vendors your feedback and influence the features, go-to-market strategy, marketing plan or even the price points of their products and solutions.
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| 13:00 > 14:00 |
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Lunch hosted by Genius Computer
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| 14:10 > 18:40 |
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Pre-scheduled One-on-One Meetings (7 slots)
 Pre-scheduled One-on-One Meetings (7 slots) DCC MEA is the perfect place to host private and pre-arranged face-to-face meetings. Thanks to our advanced web tool, all your meetings are carefully planned, prepared and pre-scheduled.
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| 18:40 > 19:00 |
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Coffee Break hosted by Dell
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| 19:00 > 19:45 |
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60 seconds to convince
 60 seconds to convince Dozens of vendors with just one minute to showcase their product to the DCC MEA delegates.
Vote for your preferred vendors. DCC MEA incorporates a series of awards, allowing retailers the
opportunity to judge the performance, portfolio and market strategy of vendors operating in the
MEA region. DCC MEA features the innovative ’60 Seconds to Convince’ awards – a prime opportunity
to showcase your latest product and gain priceless exposure in the MEA retail market.
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| 19:45 > 20:00 |
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Middle East Retail Academy - Individual Awards Ceremony hosted by Belkin & Intel
 Middle East Retail Academy - Individual Awards Ceremony hosted by Belkin & Intel Prior to the event, both vendors and retailers have been casting
votes for the individuals that have truly excelled in the region during
2009 and early 2010 across 10 award categories. With all the votes
counted and verified, find out who takes home the coveted prizes in
the first part of the MERA Awards.
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| 20:00 > 21:00 |
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Winners Reception - Celebration Cocktails
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| 21:00 > 01:00 |
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Middle East Retail Academy: 2010 Gala Dinner and Awards Ceremony hosted by Belkin & Intel
 Middle East Retail Academy: 2010 Gala Dinner and Awards Ceremony hosted by Belkin & Intel Live electronic voting takes centre stage as vendors and retailers
cast their votes in the ‘MERA: 2010 Awards’. The glittering awards
ceremony also combines live entertainment, a sumptuous dinner
and a post-awards party. Find out who wins with 8 awards for retailers,
2 for distributors and 9 for vendors. Plus, the first 2 inductees
into the new MERA Hall of Fame are revealed.
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| DAY 3 |
THURSDAY 20 MAY |
| 08:00 > 14:00 |
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RETAIL ACADEMY DAY
 RETAIL ACADEMY DAY Education, inspiration and motivation will be on the agenda as Digital Consumer Channel (DCC)
opens the Retail Academy at this year’s DCC Middle East and Africa (MEA), with one whole morning
dedicated to best practice principles, workshop sessions and panel discussions.
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| 08:30 > 09:30 |
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Breakfast
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| 09:30 > 10:30 |
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Retail Academy Master Classes - SESSION 1
 Retail Academy Master Classes - SESSION 1 Choose from one of 6 different workshop sessions run by expert moderators. Session leaders
include Michael White (VIA), Marina Turner (GfK), Ryan Mackey (Consultant), Guy Whitcroft
(Capital Steps), Philip Hughes (Akhdar) and Andrew Seymour (Channel Middle East).
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| 09:30 > 12:30 |
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Informal One-on-One Meetings
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| 10:30 > 10:45 |
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Coffee Break hosted by Dell
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| 10:45 > 11:45 |
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Retail Academy Master class – SESSION 2
 Retail Academy Master class – SESSION 2 Choose from one of 6 different workshop sessions run by expert moderators. Session leaders
include Michael White (VIA), Kevin Ribeiro (GfK), Ryan Mackey (Consultant), Guy Whitcroft
(Capital Steps), Manda Banda (Reseller Middle East) and Vangelis Matthaiopoulos (Market i).
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| 12:00 > 14:00 |
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Buffet Lunch hosted by Lenovo
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